CREPN #79 - How to Improve Site Selection for Retail Success with Site Zeus

CREPN #79 – How to Improve Site Selection for Retail Success with Site Zeus

J. Darrin Gross Podcast

Site selection is a fundamental key to successful real estate investing, location, location, location!


For retail there can be multiple reasons for failure; poor concept, product, planning, understanding who is the ideal customer, and lack of funding to name a few.  But assume that these are solid.  Could a poorly located business fail?

  • Traffic
  • Poor visibility
  • No signs


Can site selection improve the odds of success?

Hello Site Zeus.

Site Zeus was created by Hannibal & Keenan Baldwin, successful business entrepreneurs who suffered some unexpected failures.  When they compared the successes to the failures, there was one significant distinction between success and failure: poor site selection.  

How could they prevent a repeat of the failure in the future?


The answer was in the data.

Today, each of us transmit data from our smartphone.  Where you go, what you search for, purchases, etc.  Commercial real estate has been slow to utilize the available data until now.  

Site Zeus uses customer profile data  points, demographics, traffic and the unique points known to the success of a particular brand to help minimize the potential for a costly failure.

  • What time of day do customers travel by the store?
  • Do customers use the drive thru or walk into the store?

Additionally, Site Zeus is able to assess existing locations performance and provide feedback to owners to determine which stores do better or worse and why.   

Franchise restaurants, Outback Steakhouse and Darden Concepts and more recognize the importance of properly locating its franchisees to insure success.  As such, Site Zeus has focused on reaching out to franchisors to demonstrate its service.  

Current verticals Site Zeus has identified as potential markets needing its service include:

  • Restaurants & Retail
  • Convenience & Gas station
  • local medical offices

The company is working to make the service available to commercial real estate brokers.  

For more information or a free demo, contact:

Tyler Carlson      email:     phone: (813)220-5322

Jim Hoff               email:            phone: (609)694-1454

About the Author

J. Darrin Gross

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J. Darrin Gross is known to his clients & prospects as the most trusted insurance adviser for commercial real estate insurance. He is famous for helping apartment building and commercial property owners get high quality comprehensive protection at unbeatable rates. Download a free copy of the Real Estate Investors Guide to Commercial Insurance.