#CREPN 26 Multifamily Markets – Primary vs Secondary & Tertiary with John Wilhoit Jr.

#CREPN 26 Multifamily Markets – Primary vs Secondary & Tertiary with John Wilhoit Jr.

Multifamily Markets – Primary vs Secondary & Tertiary with John Wilhoit Jr. [caption id="attachment_386" align="alignleft" width="299"]Multifamily Markets - Primary vs Secondary & Tertiary with John Wilhoit Jr. John Wilhoit Jr.[/caption] National publications about rent growth, vacancy rates and appreciation can make the news about Multifamily sound GREAT all over.  The truth is; all Real Estate is local; the news in San Francisco, is not the same experience in Topeka. Understanding the market; the demographics, characteristics of the neighborhoods are essential to any predictable outcome when investing in real estate.  Without focused local knowledge, your chance of success is random. [x_audio_embed][/x_audio_embed]  

Listen to interview with John Wilhoit.

John Wilhoit has held positions with Maryland Housing Fund, AIMCO and HUD which provide him a tremendous background from which to draw from when assessing the different market tiers and their unique characteristics.

Multifamily Markets – Primary vs Secondary & Tertiary Markets

“Who” are the people in the market? Primary Markets
  • What is population size of a Primary Market?
  • What is the Median Income?
  • How many Primary Markets are there?
  • Where are the Primary Markets?
  • What features in an MSA define a Primary Market?
  • Return on Investment expectations in a Primary Market
  • Is there mass transit?
  • Is the city walkable?

Listen to interview with John Wilhoit.

Where are the 24 Hour Cities?

Secondary Markets
  • How far is a Secondary market from a Primary Market?
  • What population size determines a Secondary Market?
  • What is the employment picture?
  • Is there an Airport or Sports Team in a Secondary City?
  • What is the growth pattern like?
  • Is there mass transit?
  • Is the city walkable?
Tertiary Markets
  • How far is it from a Secondary Market?  
  • How many people live in the MSA?
  • Does rent increase in a Tertiary Market?
  • Is there a Walmart in a Tertiary Market?
Frontier Markets
  • What opportunities exist in the Frontier Marketplace?

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J. Darrin Gross
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