08 Feb CREPN #130 – Marketing to Sellers Who Don’t Know They are Selling with Tom Cafarella
Marketing is a part of any successful real estate investment strategy. Whether you pass business cards, mail letters, make cold calls, network, or go cyber, marketing is key to long term success [x_audio_embed][/x_audio_embed] Tom Cafarella is a CPA turned real estate investor. What separates him from his competition is marketing. After he got fired from his CPA job because he was spending all of his time learning about real estate, he started selling single family homes. He had some success, but realized he wanted to be an investor. He recognized to be a profitable investor, you have to start with a purchase price that allows you to rehab, rent and refinance to a number that is agreeable with the bank. Meaning, you have to buy at a discount.